Horse 2729 - Can Someone Explain To Me Why The Name "Washington Redskins" Should Stay?

There is yet another push going on as a result of the current Black Lives Matter movement (which is just the latest incarnation of what should be properly called "Hey White People, stop being a bunch of cruel and violent racist expletive deleteds"), to change the name of the Washington Redskins football team to something not so obviously racist.

There have been two historical responses to this request which keeps on happening; which on the face of it look different but are in reality, exactly the same response.
1. No. Which is: insert some garbage about heritage, history or other such nonsense about how some imagined forefathers played in the uniform; which is actually just a roundabout way of saying "No thanks. We actually like being racist expletive deleteds, thank you very much."
2. Nothing. Which is: the non-reactive method of making the first response but without having to come up with nonsensical excuses.

I really fail to see why in an age which has come after hundreds of years of colonial repression, degradation and in some cases extermination and genocide of indigenous people around the world and where previously willfully blind eyes have only recently half-opened, why this isn't a fait accompli. What makes this all the more stupid is that even before the racists started claiming the vague concept of 'heritage', sports teams and franchises were already picking themselves up and plonking themselves down in new places with entirely new marketing.
In America, the homeless Raiders have been moved around more times than is sensible, the Los Angeles Rams, Brooklyn Dodgers, Hartford Whalers and loads of other teams have either been moved, renamed, or both.

On the other hand, as a small kid I wondered why a team needed to be called the City Somethings at all. Football clubs in England were just named for the place where they came from like Liverpool, Chelsea, West Ham etc. Where you do have differentiation between clubs in the same city with United and City, that usually indicated that there may have been multiple clubs which came together.
The phenomenon gets more strange still, when you consider that in the immediate period just before I was born, sporting teams in Australia didn't actually carry the 'Somethings' part of the City Somethings in their name. Any nicknames that they did acquire, were merely just that. The South Melbourne Australian Rules football club was (and still is to some hard core fans) known as the Bloods but the name of the team was always South Melbourne Football Club.
What's weirder still is the modern idea of naming sporting teams after nebulous concepts like Victory, Jazz, Storm, Heat, Thunder. At least a 49er is rhyming slang for a 'miner' and Steelers and Rabbitohs are named after the local industry in the city.

As someone who doesn't understand in principle why a team needs to be called the City Somethings, coupled with the fact that teams in a franchise system have a high propensity to rebrand themselves anyway, I do not find arguments to keep the name Redskins convincing.
Also, as the United States has a surfeit of geography , I must admit that I have no idea where the Washington Redskins come from. Is it Washington DC, Washington state, or some other city called Washington? If the basic function of a name is to identify a thing, then the name Washington Redskins does a monumentally poor job of it. If your name is both racist and geographically ambiguous, then why wouldn't you just change the name?
If anyone has a part way sensible argument as to why this name exists in the first place, let alone why it shouldn't be changed, please leave a comment below. I don't get it at all.

Aside:
As someone who follows motor racing, the idea that you can't change all of the colours is ludicrous. Cars in NASCAR can change their entire colour scheme from week to week. While you do have examples like Ferrari who are mostly one very particular shade of scarlet, they have also in the past run stripes, white and black accents, and even run cars in yellow and blue. Mercedes-Benz which is famous for its Silver Arrows, started out running white, changed to silver to get underneath a weight limit (allegedly), has in the past run the colours of the Nazis, and this year have adopted a black scheme for the Black Lives Matter movement.

America likes to hold itself out as a shining example of capitalism in action. If the most ultra-capitalistic sport in the world (ie motor racing) can and does change colours and team names in some cases, purely at the heck and call of the sponsors, then why wouldn't a sport which was shaped by television want to change to meet the wishes of the sponsors? Maybe there is a market for racist football teams? I don't know.

Aside II:
If I was Grand Poohbah and Lord High Everything Else then I'd want to change the name of the team to something that actually reflected the city (assuming of course that it is Washington DC).
It's not like this is an intractable problem. There are minor league baseball teams called the Savannah Bananas, Macon Bacon, and the Rocket City Trash Pandas. No, I have not made any of those up.

Name it after the stagnant swamp of the Potomac that the city of Washington DC sits on; call it the Washington Swamp Rats. Double down on the fact that this is the seat of government and fly as close as possible to the existing seals which government departments have; call it the Washington Department of Chaos. Name it after George's most famous medical complaint; call it the Washington Wooden Teeth. Completely abandon the name Washington entirely and riff on the Great Seal of the United States and call it 13 Arrows And Oak Leaves. Call it Washington 51 after the push for DC statehood.

If I can spitball the problem, I can't see why it's so hard to solve. Maybe they just like being racists?