Hyundai isn't interested in knocking shields with the likes of the BMW M guard, the Audi S line or even the Mercedes-Benz AMG legion with its 2012 Genesis 5.0 R-Spec. Instead, the newest addition to the Genesis line is out to offer buyers an extra helping of power and slightly sharper dynamics without all the motorsports pretense of its haughty German rivals.
Why the heck not?
I for one would love to see Hyundai create some motorsport street cred. Maybe it doesn't need to "knock shields" with the Germans but that doesn't mean it can't have a go against Ford and Holden does it?
I think that a Hyundai Genesis 5.0 R-Spec going against the Holden Racing Team, 888 Vodafone and Ford Performance Racing might look pretty cool if done properly.
The Korean International Circuit just outside of Yeongam in South Korea has already hosted a round of the Formula One Championship, which means that the facility already exceeds any standards which the V8 Supercars might set.
If Hyundai were to run their Genesis against the Commodores and Falcons, it would give them an advertising platform not only in Korea but other markets around the world. When the V8 Supercars travel to Texas in 2013, Hyundai which is already a very big player in America, would find themselves very well placed indeed.
Because of the Car Of The Future which will rollout in 2012, Hyundai wouldn't need to develop a whole suite of racing parts. They could just buy the bits developed for COTF and bolt the shell of the Genesis on top, which is after all the whole point of the program.
If no-one wants to sully their reputation by driving a Hyundai, then I can even find a driver for this hypothetical program... ME. Yep, I'll drive a Genesis in the V8 Supercars if you'd like; I won't even care about my reputation being damaged at all. YEAH!