October 07, 2009

Horse 1043 - You Know What I Mean about Ridiculous Assumptions

Advertising is supposed to inform prospective customers about products and/or services in the hope that people will buy said same products and/or services. Simple enough, but whilst most advertising for the most part either fails to do much for me or annoys me, the following two adverts I find intriguing for the wrong reasons.

They came on during One's telecast of the Japanese GP, and I noticed immediately that the same guy making ridiculous assumptions, also knows what I mean about oil.

Now fair dos that this chap is an actor and trying to earn a living, but this falls into the same category as Angus Sampson doing adverts for NRMA, Maggi noodles, and the Nissan Navara. None of these adverts make me want to rush out and buy the products in question, but I have noticed the work of the actors.

If Coca-Cola stopped advertising tommorrow, would they instantly lose market share? Possibly. The phenomenon of Ad Creep has been noticed before, perhaps most obviously by Fry in Futurama when ads were "Only on TV and radio. And in magazines and movies and at ball games and on buses and milk cartons and T-shirts and written in the sky." Surely there must be some point when it's simply useless... or in this case a ridiculous assumption that although I may know what I mean, that I'm going to buy anything.

1 comment:

Anonymous said...

The irony with this is, although you complain about advertising being useless, you were watching Formula One, which is a very very very very expensive sport that would not even exist if it wasn't for advertising.

Perhaps there's a double irony in that complaining about advertising, you posted the same very thing you complained about.

Oh it's all too hard.