Horse 1065 - Making The Difference

At lunchtime this afternoon, I was on my way to the Post Office to pay several bills when a white Toyota Tarago van drove past and on the side was an advert for a company called Master Coaching.

Now the only reason that I even think that this is worth mentioning is because of their logo, which looks like this:

from: http://www.mastercoaching.com.au

Now I don't know about you but a company which self-styles itself in promoting "Advanced Learning Techniques" should have realised that their logo has a fraction on it; moreover the value of that fraction is... 0.

0 - zero, nil, nada, null, naught, zip and zilch.

Any fraction with 0 as the numerator (expect where the results are undefined) has a value of 0. Of course if it is supposed to be a heraldic device where the field is a party per bend sinister, then the party in the "upper" field is the dominant party; therefore the dominant is... 0.

0 - zero, nil, nada, null, naught, zip and zilch.

What are they trying to say here? That if you use their services then the extent to which they actually are "making the difference" is zero?