BMW announced today that it is going to start fitting to it's cars, starting with the 7-Series, a little washer that will wash the badge.
At last, finally a car company brings out a technology that is part way useful. Ok, so it isn't exactly the most world changing of technologies, but how often have you come back from doing the shopping to find that it's been raining, or driving through dust and/or mud to find that there's dirt and grime all over the badge.
Now obviously BMW have a reputation to uphold, because it's not all that likely that you'd find this sort of thing on a Mitsubishi Colt for instance. BMW are trying to compete with Mercedes-Benz, Alfa Romeo, Audi, Porsche and Cadillac for the prestige market. Equipment like this although it doesn't really add to the performance of the vehicle, screams more about status in the same way as wipers for the headlights do.
So I say good on BMW for finding solutions to problems that people didn't even know they had. Stuff like this makes the world a better place.
The advert is reproduced below:
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